Privacy Policy
Last updated: February 27, 2026
The PT Pack (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect your personal information when you:
• Visit our website
• Make a purchase
• Submit brand information for customisation
• Contact us
• Subscribe to marketing communications
For the purposes of UK data protection law, The PT Pack is the data controller of your personal information.
1. WHO WE ARE
The PT Pack operates this website and provides digital creative assets and branded templates for personal trainers and online coaches.
Our store is hosted on Shopify, which provides the ecommerce platform that enables us to sell our products and services.
Contact: hello@theptpack.com
2. PERSONAL INFORMATION WE COLLECT
We collect personal information depending on how you interact with us.
Information You Provide Directly
• Full name
• Email address
• Billing address
• Payment details (processed securely via payment providers)
• Account login details (if applicable)
• Brand assets submitted for customisation (e.g., logos, brand colours, business name)
• Messages sent to us via email or our contact form
Information Collected Automatically
When you use our website, we may collect:
• IP address
• Browser type and device information
• Website usage data
• Cookies and similar tracking technologies
Payment Information
We do not store full card details. Payments are processed securely by third-party payment providers via Shopify.
3. BRAND ASSETS YOU SUBMIT
If you purchase a customised product, you may submit logos, brand colours or other creative materials.
You:
• Confirm you own or have permission to use these materials
• Grant us a limited licence to use them solely to fulfil your order
We do not claim ownership of your brand assets.
We are not responsible for intellectual property disputes arising from materials provided by you.
4. HOW WE USE YOUR INFORMATION
We process personal information for the following purposes:
To Fulfil Your Order (Contractual Basis)
• Process payments
• Deliver digital products
• Customise your purchased assets
• Send order confirmations and delivery emails
• Provide customer support
To Improve Our Services (Legitimate Interest)
• Analyse website usage
• Improve product offerings
• Prevent fraud and misuse
Marketing (Consent or Legitimate Interest)
• Send product updates
• Share educational content
• Send promotional offers
• Abandoned cart reminders
You may unsubscribe from marketing communications at any time.
Legal & Compliance
• Maintain accounting records
• Comply with legal obligations
• Enforce our Terms & Licence Agreement
5. NO CLIENT DATA PROCESSING
The PT Pack provides digital templates and resources only.
We do not collect, process or store personal data belonging to your coaching clients unless they contact us directly.
You are solely responsible for ensuring that your own use of our templates complies with applicable data protection laws.
6. HOW WE SHARE YOUR INFORMATION
We may share your personal information with:
• Shopify (our ecommerce platform)
• Payment processors
• Email marketing providers
• IT and hosting providers
• Professional advisors where required
We do not sell your personal data.
We only share information necessary to provide our services or comply with legal obligations.
7. INTERNATIONAL TRANSFERS
Your data may be processed outside the United Kingdom or European Economic Area.
Where this occurs, we rely on approved safeguards such as Standard Contractual Clauses or adequacy decisions to ensure appropriate protection.
8. DATA RETENTION
We retain personal information:
• For as long as required to fulfil your order
• For accounting and tax compliance
• To resolve disputes
• To enforce our agreements
Brand assets submitted for customisation may be retained for order reference, support or re-delivery purposes.
You may request deletion of your data at any time, subject to legal obligations.
9. DIGITAL ACCESS SECURITY
Where products are delivered via digital download:
You are responsible for maintaining the confidentiality of any access links or account credentials provided.
We are not responsible for unauthorised sharing once files have been delivered.
10. YOUR RIGHTS (UK & EEA USERS)
Subject to applicable law, you may have the right to:
• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent for marketing
• Request a copy of your data (data portability)
To exercise your rights, contact: hello@theptpack.com
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
11. COOKIES
We use cookies and similar technologies to:
• Enable website functionality
• Analyse performance
• Improve user experience
• Support marketing activity
You can control cookie preferences via your browser settings.
12. CHILDREN
Our services are not intended for individuals under 18.
We do not knowingly collect personal data from children.
13. SECURITY
We implement reasonable technical and organisational measures to protect your personal data.
However, no online system can be guaranteed completely secure.
14. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time.
The latest version will always be published on this page with the updated date.